Tony Grant

Common Sense Does Not Build Business

The Entrepreneurial Vision When an entrepreneur decides to set up their own business, it seems almost natural to them. It is easy for them to imagine the big picture of success, and how their business will dominate the niche or industry. After all, it is just common sense to them. The truth is though, if […]

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Weiss Words – The Basis of our Single Variable Testing (SVT)

The methodology of our Scientific and Field Testing for Ranking Factors in Google There is a lot of talk about whether SEO concepts are hearsay (or should that be herecy), or proven by some form of scientific testing. More worryingly though, it seems to be an emerging trend for some SEO Influencers to claim that […]

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Entity Blending for SEO Optimisation, Brand Persistance and User Recognition

Entity Blending for SEO Optimisation, Brand Persistance and Recognition Author: Tony Grant of CommonSenSEO Dated: 13 February 2019 Summary Entity blending is a newly defined, yet critical factor in a diverging Digital Landscape. With the growing significance of brand and influencer marketing, it becomes increasingly important to clearly define entities across the complex interwoven structure […]

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